Falling in love with the city you were born and brought up is natural. Aabha loves Rajkot, her birthplace. She would not want to leave Rajkot for any other place on earth. Having lost her father at the age of 3 she never really knew what it was to have a Dad. However, her mother made it a point to always be there for her and took care of her studies and gave her all the support in choosing the career of her choice. A single child, Aabha was loved and adored in every way.
She was attracted to a job opening in media and Radio seemed feasible. In those days, one had to do a free internship without a time limit on Radio. The internship could be from 2 months to more than 2 years, after which you may or may not get into their payroll. The internship did not have a specific task, one had to do every odd job when given to execute. Effectively there was no job guarantee. Aabha, however, managed to get an interview in 20 days despite not having background knowledge and got on the roll in 20 days. It was a big achievement for her. She was a natural and ensured she did her job in a natural flow – this format never goes wrong. In a short span, she achieved many milestones. Aabha is an MBA in HR and had worked in the tourism company, but changed track as she felt a regular corporate job was not the track she was made for.
Being an RJ is challenging, especially since today there are so many radio stations and so many topics to discuss and have listeners participate proactively. She loves the challenge and the interaction with her listeners. Delivering interesting content and gauging listeners’ feedback is very fulfilling for her. Aabha got plenty of offers for regional movies, but she loves her job and would continue being an RJ for a long time as she sees it. She started her journey with Red FM and worked there till 2015 then she joined Radio city.
A People’s person like RJ Aabha is connected to the community through her support towards social causes. She has run the longest election awareness campaign for 72 hrs continuously on Air and offline through plays etc. Plastic ban awareness with the outstanding response, she collected 2500 kgs of plastic. Suicide prevention and depression awareness were among them. Clean city ambassador and many more social issues had and in the future too will have her support.
RJ Aabha has faced criticism, but she ensured it never got on to her. She took everything with a pinch of salt and decided that she will stay natural as that is the only way of connecting to the common man. Being frank, upfront without a streak of hypocrisy is always appreciated by listeners.
She found working with Red FM and then with Radio City very endearing. The open atmosphere with opinions, themes, and popular satires was conducive for her and the team she works with. Creativity, sense of humor, digital presence, handling brand as a face of the radio stations and knowledge of current affairs are the parameters every RJ has to be aware of.
Being confident, possessing a voice & texture that is natural, wide vocabulary, strong opinions, expressive diction and maturity are some of the qualities every RJ needs to possess. RJ Aabha has all these qualities in abundance. Keeping listeners hooked is a major challenge, especially with so many stations on the air. She is inspired by RJ Devki for her bold subject handling and controversial topics and also RJ Aakash for his Digital handling, songs and viral, writing. RJ Aabha is not very fond of reading but loves serial novels and books that impart information and knowledge. Awards and accolades for Aabha are the appreciation of her listeners with whom she is connected like family.
